Netflix price history: every US increase on record
The latest recorded US price for Netflix's Standard plan is $19.99/month, from 2026-03. Our record starts at $8.99 in 2014-05; the recorded increase is 122%. Compare the dated plans below. These histories are manually maintained and are not live checkout quotes.
Netflix plans: latest recorded US prices
| Plan | Recorded price | Price entry | Source |
|---|---|---|---|
| Standard | $19.99/month | 2026-03 | Evidence |
| Premium | $26.99/month | 2026-03 | Evidence |
| Standard with ads | $8.99/month | 2026-03 | Evidence |
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Recorded price increase
Standard: $8.99 at the start of our record to $19.99 in the latest entry, in 7 steps.
Hike count
Recorded for the Standard plan. Full per-plan record below.
Standard price over time (USD/mo)
Standard, 7 hikes on record
| date | change | evidence |
|---|---|---|
| 2014-05 | $8.99 (first recorded) | source ↗ |
| 2015-10 | $8.99 to $9.99 (+11%) | source ↗ |
| 2017-10 | $9.99 to $10.99 (+10%) | source ↗ |
| 2019-01 | $10.99 to $12.99 (+18%) | source ↗ |
| 2020-10 | $12.99 to $13.99 (+8%) | source ↗ |
| 2022-01 | $13.99 to $15.49 (+11%) | source ↗ |
| 2025-01 | $15.49 to $17.99 (+16%) | source ↗ |
| 2026-03 | $17.99 to $19.99 (+11%) | source ↗ |
Premium, 7 hikes on record
| date | change | evidence |
|---|---|---|
| 2014-05 | $11.99 (first recorded) | source ↗ |
| 2017-10 | $11.99 to $13.99 (+17%) | source ↗ |
| 2019-01 | $13.99 to $15.99 (+14%) | source ↗ |
| 2020-10 | $15.99 to $17.99 (+13%) | source ↗ |
| 2022-01 | $17.99 to $19.99 (+11%) | source ↗ |
| 2023-10 | $19.99 to $22.99 (+15%) | source ↗ |
| 2025-01 | $22.99 to $24.99 (+9%) | source ↗ |
| 2026-03 | $24.99 to $26.99 (+8%) | source ↗ |
Standard with ads, 2 hikes on record
| date | change | evidence |
|---|---|---|
| 2022-11 | $6.99 (first recorded) | source ↗ |
| 2025-01 | $6.99 to $7.99 (+14%) | source ↗ |
| 2026-03 | $7.99 to $8.99 (+13%) | source ↗ |
Questions
How many times has Netflix raised prices?
Netflix's Standard plan has had 7 price increases since 2014, going from $8.99 to $19.99/month (+122%).
What is the earliest Netflix price in this record?
$8.99/month for Standard in 2014. The latest recorded figure is $19.99/month from 2026-03.